Aflevering #18
Wat AI over jou weet, bepaalt wie jou vindt
AI kent alleen wat openbaar staat op jouw domein. Wat achter gesloten deuren blijft, levert geen aanbevelingen op.
9 min 15s
Video en audio in het Engels
Belangrijkste inzichten
- Zet de informatie die je aan AI hebt gegeven ook publiek op je eigen domein, want alleen wat daar staat is vindbaar en citeerbaar door AI-systemen.
- Voer niet alleen bedrijfsdetails in bij je AI-project, maar ook wie je bent: je waarden, je visie en je standpunten. Zonder die laag produceert AI generieke inhoud.
- Gebruik AI om de vorm van bestaande inhoud te wijzigen, van video naar blogartikel of e-mail, niet om inhoud te verzinnen die nergens op is gebaseerd.
- Stel jezelf drie vragen: kan AI je website vinden, kan het alles lezen, en wat vertelt het anderen over jou? Die drie antwoorden bepalen je AI-zichtbaarheid.
- SEO-verkeer via Google daalt structureel. De toekomst is AI-aanbevelingen, en die komen alleen als Ring 1 van de Rings of Entity op orde is.
Tijdstempels
00:00AI kent je niet als het jou niet kan vinden
00:39Waarom AI generieke inhoud maakt zonder jouw identiteit
01:59Vorm wijzigen versus inhoud verzinnen
02:30Het probleem van de gesloten deur
04:07Drie vragen over wat publiek beschikbaar is
06:30Google-verkeer daalt, AI-aanbevelingen nemen het over
07:54Rings of Entity: van je hoofd naar je domein naar de wereld
Shownotes
Kernboodschap
AI kan jou alleen aanbevelen als de informatie over jou en je bedrijf openbaar staat op je eigen domein. Wat je invoert in een project achter inlog, is onzichtbaar voor zoekopdrachten van potentiële klanten in ChatGPT, Claude of Perplexity. Informatie op je domein (Ring 1 van de Rings of Entity van Identity First Marketing) is het vertrekpunt voor AI-aanbevelingen.
Wat aan bod komt
- Het verschil tussen AI voeden in een project en informatie publiek zetten op je domein
- Waarom generieke content ontstaat als je alleen bedrijfsdetails invoert en je eigen identiteit weglaat
- Hoe AI de vorm van content kan wijzigen (van video naar blog, social post of e-mail) zonder de inhoud te verzinnen
- De drie vragen die bepalen of AI jou nu al kan vinden, lezen en aanbevelen
- Waarom Google-verkeer maand na maand daalt en wat dat betekent voor je website
- De vier ringen van de Rings of Entity: van je eigen hoofd (Ring 0) tot externe vermeldingen (Ring 3)
De drie vragen om jezelf te stellen
- Kan ChatGPT of Claude je website überhaupt vinden?
- Kan AI alles lezen wat er op je website staat, inclusief gestructureerde data?
- Wat vertelt AI anderen over jou als het die pagina's heeft gelezen?
Rings of Entity
De Rings of Entity van Identity First Marketing beschrijft vier niveaus van entity-aanwezigheid. Ring 0 is wat in je hoofd zit of achter gesloten deuren staat in een AI-project. Ring 1 is je eigen domein, het niveau waarover je volledige controle hebt en waaruit AI zijn informatie haalt. Ring 2 zijn je sociale kanalen, waar je bepaalt wat je plaatst maar het algoritme bepaalt wat bereik krijgt. Ring 3 zijn externe bronnen en mensen die over jou schrijven of spreken. Alle ringen tellen mee, maar Ring 1 is het fundament van elke AI-aanbeveling.
Over Identity First Marketing
Identity First Marketing (identityfirstmarketing.com) helpt experts met de strategie om zichtbaar te worden voor AI-systemen. Identity First Media bouwt de bijbehorende infrastructuur. Founder Paul Veth heeft 28 jaar marketingervaring en bouwt het platform waar zijn klanten op draaien zelf.
Onderwerpen
AI-vindbaarheideigen domein AIRings of Entityentity buildingAI aanbevelingenIdentity First MarketingChatGPT zichtbaarheidwebsite en AIentity gapAI-zichtbaarheid experts
Volledig transcript
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0:00
0If AI doesn't know who you are, your potential customer also doesn't know who you are. And that's a big problem. A lot of people understand that they have to feed AI with their offers, with their target audience, with their tone of voice, stuff like that, what your business is. Okay? A lot of people are doing that right now.
0:21
0They are feeding a project all the data from their business, but what they forget, and I hope you don't forget this, is to tell AI who you are. What is your tone of voice? What are your values? What are you standing for? What's your vision?
0:39
0If you don't do that, AI only knows a business part. Well, that's almost always generic. Of course, you can be unique with your target audience or your tone of voice can be slightly different. But still, if you don't insert this into your project, AI will make generic content for you because a lot of people use AI to create content, blog articles, social posts, even emails, personal emails, personal emails, or email automation. Everybody use uses AI to write it.
1:21
0There are exceptions. Some people say, okay, this email is 100% written by a human. Yeah, that's great. I use AI a lot for writing and for redirecting, but I use it in a way that I say, okay, I insert my whole person and business and then I insert my tone of voice and I create content with one video, for example. And from that video, AI will change the form into a blog post, social post, emails, and stuff like that.
1:59
0So it's not creating the content, it's just changing the form of the content. And that's amazing. But you have to understand that if you feed your AI model, because first the first thing a lot of people do, okay, they give them the business details. What they forget is to give them the personal details. AI also needs that to create the right things or to think with you about the right content.
2:30
0It needs to know a lot more, but still it's only locally in your project. So if your potential customer opens ChatGPT and starts typing something, it has hasn't the door. There's no door to to your data, to your business, to your values. So therefore you need your own domain. That's why I've built Identity First Marketing and Identity First Media to build the domain.
3:00
0Identity First Marketing helps you with the strategy like I'm doing right now and Identity First Media builds it for you. So what I just told you, what I do with AI is build inside the platform. That's amazing. That's a really intelligence from AI we need nowadays. But Identity First Marketing, I'm helping you to understand that if you feed AI all the context, you feel it's really what you feel like, okay, we're making progress.
3:31
0But then all the time when you start to talk to AI, you have to tweak things and you have to update things and still it's only locally in your project. It's not out there. It's not findable by humans or AI, so you cannot be recommended recommended by AI to your potential customers because it's it's behind the closed door. So that's what you have to understand. If you insert your business details and your personal details, still you have to place it on your own domain, on your website.
4:07
0So AI can find you, cite you, and recommend you to the right customers. And even when customers talk to AI, they can ask questions about you and your business if all this information is on your website. You don't have to put your tone of voice on your website, you have to put content on your website that's in your tone of voice. That's what I mean, and AI gets this. So for for you to ask yourself is, okay, what kind of information did you give to AI?
4:41
0What felt really nice like, okay, I'm making progress, but is not available to the public. And what is available to the public? Is it possible for, for example, Claude or ChatGPT to find your website? That's the first question. And to read everything from your website?
5:02
0That's the second question. But then the third question is what does it read? What does it tell other people about you and your business? Because if that's just some flat story about a business and what kind of problems you solve, it's empty, man. It's it's really empty.
5:22
0It's it's not deep enough. It's not carrying the right weight for AI and humans to understand you are a real person with a real business, with a real solution for their real problem. That's what you have to connect to. And if your website is just a few pages and some blog blog articles, it's not doing the task anymore. It's not enough anymore.
5:57
0Only because of mouth to mouth people can come to your website or some people still click links on Google. Every month it's it's much less. So less people every month again click links on Google because everyone will start talking to AI and they don't click links. So they they don't enter your website. So if your SEO is really wonderful for one page, great.
6:30
0A lot of traffic came to your website because of that blog article or page, but it will go down and down till it dies. That's it. You have to be recommended by AI in the future and in the in the near future, it will change the game because it's not about recommendations anymore, but almost like buying from ChatGPT your product or service that will that will be the Thing or Cloth or Gemini or Perplexity or Grok. We are lucky lucky we have five five different AI models because they will start competing with each other with these things, so that's good for the market, I believe. But for you, it's really important to understand if you feed AI your details, you must make it public so your potential customer can find it as human and AI can find it as an AI robot and AI needs to recommend you to people, but it only can do that if that information you have from you and your business is on your own domain because that's where AI gets all the information from.
7:54
0Yes. The other rings of entity are important, so what's living in your head and even lives behind closed doors in your project is ring zero. Ring one is your own domain. You have full control over your own domain. Ring two are your social channels.
8:13
0You have control over what you place on these social channels, but you don't have control over the algorithm. And ring three ring three are people talking about you. And all rings are even important, but AI picks the information from ring one, from your own domain. So that's amazing. If AI recommends you, depends on the information on ring one and the combination of entities in ring one, two, and three, but it will take information from ring one.
8:51
0So make sure that all the information you feed to AI behind the closed door, not all not the private privacy sensitive information, but the information that needs to be out there that's that's on your website. It needs to be on your website publicly readable by human, but also readable by AI, the right structured data.
Veelgestelde vragen
Waarom is mijn AI-project niet genoeg voor AI-vindbaarheid?
Een AI-project staat achter een gesloten deur. ChatGPT, Claude en Perplexity kunnen die data niet lezen. Alleen informatie die openbaar op je eigen domein staat is toegankelijk voor AI-systemen en kan gebruikt worden om jou aan te bevelen aan potentiële klanten.
Wat is het verschil tussen bedrijfsdetails en persoonlijke details bij AI?
Bedrijfsdetails beschrijven wat je doet en voor wie. Persoonlijke details beschrijven wie je bent: je waarden, je visie, je standpunten. Zonder die tweede laag produceert AI inhoud die generiek klinkt, ook al klopt de zakelijke informatie.
Hoe gebruik je AI om content te maken zonder dat het generiek wordt?
Gebruik bestaande inhoud, zoals een video, als vertrekpunt. AI wijzigt dan de vorm naar een blogartikel, social post of e-mail, maar de inhoud en de stem komen van jou. Zo blijft de authentieke laag intact en wordt AI een versterker.
Wat zijn de Rings of Entity en welke ring is het belangrijkst?
De Rings of Entity van Identity First Marketing beschrijft vier niveaus: Ring 0 (je hoofd of gesloten project), Ring 1 (je eigen domein), Ring 2 (sociale kanalen) en Ring 3 (externe vermeldingen). AI haalt zijn informatie primair uit Ring 1, je eigen domein.
Is SEO nog relevant nu AI een grotere rol speelt?
Google-verkeer daalt structureel omdat steeds meer mensen rechtstreeks vragen stellen aan AI en geen links meer aanklikken. SEO-resultaten voor één pagina lopen terug. De volgende stap is AI-aanbevelingen, en die vereisen een andere aanpak dan klassieke zoekmachineoptimalisatie.
Clips uit deze aflevering
42sThe four rings of AI visibility explained
Yes. The other rings of entity are important, so what's living in your head and even lives behind cl
42sYou're feeding AI the wrong things
What are your values? What are you standing for? What's your vision? If you don't do that, AI only k
37sYour SEO traffic is already dying
Is it possible for, for example, Claude or ChatGPT to find your website? That's the first question.
44sAI doesn't know you exist, and that's killing your business
If AI doesn't know who you are, your potential customer also doesn't know who you are. And that's a
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